It premiered at Sundance in January, where it deservedly won the World Cinema Dramatic Competition. Steven Soderbergh retired. Spike Lee turned to Kickstarter. Daniel Katz (co-founder, A24): We used to always talk about Oh, theres gotta be a better way.. A vital piece of work far too delicately perverse to have sustained a theatrical run, it was the ideal choice to launch the program. Since then his contributions to growing the company have been invaluable and we cant wait to see what he does next., Added Hodges, I am incredibly proud of the company we created and of the amazing team at A24 that has been integral to its success. Since the small blast of trade articles that greeted the companys inception, theyve remained unusually quiet. We saw the red envelope. Whoa! Because theyd made a curated, awesome, crafted film. Its such a really fucking well-executed movie. Fenkel: I stare straight ahead. You walk through that office, and there arent a lot of people that look like theyre from Liberty City, Miami. Sure, were talking about an aggressively uncommercial director whose previous feature was called Trash Humpers, but the success of Spring Breakersand how it was achieveddemonstrated that theres still an audience for the kind of challenging and essential medium-budget movies that most in the business left for dead. In pretty decent seats, actually. Igoe: At SXSW, we had Spectacular Now, and Spring Breakers showed there. I woke up one morning to an e-mail from Daniel that was sent at three in the morning: Can you go to Pittsburgh? I come into the office, and there are interns running around like in some crazy factory. A24 thinks hard about the landscape of distribution, and they think hard about the models, and the models are changing. Nathan (Oscar Isaac) and Kyoko (Sonoya Mizuno). Halfway through the campaign, I think it went the other way. And we put in Oscar statues in his hands. And she said it sucked. Three were winners. @ After a brief flurry of acquisitions gossip, and Monday's announcement that A24 co-founder John Hodges will exit the company, A24 and/or Apple "insiders" let it be known that Apple wasn't. Selena and Ashley had no issue with this. Agent. At the same time, we get a call saying that Selena and Ashley [Benson], their hair and makeup team hadnt gone on the private jet we had got for them, because they didnt think it was big enough or secure enough. But it was word of mouth. The first: Barry Jenkins Moonlight, which chronicles a gay mans coming of age across three stages of his life in war on drugsera Miami. With Hodges leaving, the. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. [15], In January 2016, Sasha Lloyd joined the company to handle all film, television distribution and business development in the international marketplace. I say, Dont go there. Because what happened was, someone ran out with a red envelope. They rented some office space in Manhattan. But as A24 initiates the second phase of its existence, a transition that includes financing its own films and branching out into television, the companys exponential growth may find it becoming part of the problem it had once seemed destined to solve. But we liked them. James Ponsoldt (director, The Spectacular Now, The End of the Tour): Ive heard people refer to Miramax. John has been a trusted partner who helped conceive A24 and for that we will always be grateful, noted A24 in a statement. And someone was like, Where did those images come from? And I was like, Google? [16] The company, with cooperation from Bank of America, J.P. Morgan & Co. and SunTrust Banks, also raised its line of credit from $50 million to $125 million a month later to build upon its operations. Some dissatisfied customers later accused the marketing campaign of misrepresenting the movie as a fun adolescent romp. [13] That same year, A24 entered a deal with Amazon Prime, where A24-distributed films would be available on Amazon Instant Video after becoming available on DVD and Blu-ray. So I suppose the question now surrounding A24 is what Fenkel and Katz plan to make of it. Fifty-six-year-old guy. We still dont. Dave Franco & Alison Brie Take a Couples Quiz, Heres a First Look at Daniel Lees Burberry, Bubba Wallace and Daniel Suarez Are Shaping NASCAR's Future, Inside Daniel Lee's Burberry Debut, London Fashion Week's Biggest Show. They had faith that people would continue to show up. Katz: Yeah! Igoe: That morning was crazy. Get it now by subscribing here. Its not remarkable that A24 had set such a goalits remarkable that the company is accomplishing it. Fenkel: I was at the Union Square theater, and they couldnt have had enough theaters. And I think A24 and companies like that areyou know, people want to go to the cinema. Which, if you look two years back, theres just no way in hell anybody would have thought that A24 would finance a film like Moonlight and release it in the way they did, to the tune of a Best Picture and $55 million in international box office. I go, Huh., It Sucks, Man. You dont watch something like Spring Breakers or Under the Skin without thinking: Where the hell did that come from? Fenkel: And we did this, like, illegal Tinder stuff. Garland: Under the Skin is exactly the kind of movie that you would not see distributed by a major studio. It was, like, every time another person walked out, I was like, Oh, there goes another one!, Sacco: All my friends and family, they kept asking about this new company. Fellow founding partners Daniel Katz and David Fenkel will continue to oversee the NYC-based indie studio, which has seen great success with Oscar-winning films such as Room, Ex Machina and last years surprise Best Picture winner Moonlight.. I agree with TheWrap's Terms of Service and Privacy Policy and provide my consent to receive marketing communications from them. [14], In May 2015, A24 announced that it would start a television division and began producing the USA Network series Playing House, as well as working to develop a television series that would later become Comrade Detective, produced by Channing Tatum. Like, you believe in something, you fall in love with it, and then you work for three months on trying to make it work. Hodges has been an integral part of the studio since its inception in 2012. Im dying. His relationship with talent and creators is exceptional and we look forward to having him make Jax his new home.. A24 was founded in 2012 by Daniel Katz, David Fenkel and John Hodges. Their hair and makeup people, actually, are the people that had an issue with this. Gif excerpt from the film Under the Skin via A24 Films. Aizenberg: Yeah. Thats very unusual. No way., Katz: It was just like, Wait. Ask for forgiveness. I think it just showed that we cared about these movies so much. But youre in a tuxedo and everyone around you is older and theyre quiet Jenkins: It sucks, man, because of how it happened, none of us thanked them! I didnt think it was terrible. We were watching it the whole time. Over the past six years I have been fortunate to work with a diverse group of talented storytellers across film and TV and look forward to continuing those collaborations in my future endeavors, added Hodges. Fenkel: The world kind of shifted in its direction, where the film was for an audience, and then you realize, Whoa, the movie is needed by other people. I think he was in Hawaii on his honeymoon or something while it was all going down, so I felt terrible. We were like, Im pretty sure this is gonna be Star Wars, but maybe Mad Max. Thats what I said to them right before. Anything in between is dead in the water. We want to hear from you! The initial agreement covered 12 films, the first of which was Denis Villeneuves jaundiced doppelgnger freakout, Enemy, starring Jake Gyllenhaal. Probably the best place to screen-test the movie. Hodges had run A24 with David Fenkel and Daniel Katz as a ruling troika, albeit one that operated without offices (located in Chelsea, the company was known for its open space and banquette tables). Said Korine: They saw that marketing was a creative act that could be entertaining in and of itself. Franco: I actually did win some awards. Our site's data suggests A24's net worth to be about $1.89 million. Logo by GrandArmy Photos via A24. Sacco: We were on our way to the bathroom. Likewise, A24 loves Sundance acquisition Mississippi Grind, a tremendously appealing riff on Robert Altmans California Split that co-stars Ryan Reynolds and Ben Mendelsohn as compulsive gamblers on a road trip to nowhere. I think what theyve understood is theres a sufficient number of people out there who want more challenging or different material. But then also do things that other companies arent doing. The second title was Life After Beth, the domestic theatrical haul of which was a paltry $88,273. The filmmakers were like, I made a good movie. Its DirecTV/A24 release grossed $229,094 and never played on more than 54 screens. A mile and a half. So we ran there. They were not the company that they are today. A24 is an American independent entertainment company that specializes in film and television production, as well as film distribution. So I just called the guy. Animated photo illustration by Lisa Larson-Walker. They were thinking in a different way, trying something newer and maybe more radical with their approach. Key grip. That was a thing. But more independent existed then. Aizenberg: We had a couple movies in there that we tried to force into making, like, event-y theatrical, and they werent. John Cornelius Hodge (Squatty Roo, Jeep, Rabbit) was born on 25 July, 1907 in Cambridge, MA, is an American saxophonist. Beginning with hedonistic images of Disney starlets gone wild, the campaign consisted of producing Facebook ads that could also function as contentpeople wanted to share this stuff. Like, standing ovation, fucking applause in the middle of the movie. I just started talking. If you were paying attention, you had to wonder: Who were these strange upstart New Yorkers who were making Hollywood a little bit great again? A24 was founded on August 20, 2012, by film veterans Daniel Katz, David Fenkel, and John Hodges. Theres music labels I can think of as well. Her film The Invitation" plays on agitation and insecurities between a group of old friends and some suspicious strangers at a lavish dinner party. But if it is, a monastic degree of focus will be required to recognize which A24 titles might fare better on VOD. Since its inception in 2012, A24 has become one of the hottest destinations for indie filmmakers, ushering such edgy films to theaters as The Bling Ring and Spring Breakers. You want to have a grown-up conversation about the best way to get your work to the people who would spend money to see it, Abrahamson concludes. Photo illustration by Lisa Larson-Walker. In the last 18 months alone,along with Room and The End of the Tour,it has pioneered the abortion comedy with Obvious Child, scored a commercial hit with the seductive thriller Ex Machina, released one of the most daring science fiction films this side of 2001 in Under the Skin, and driven the most lucrative documentary in years with Asif Kapadias Amy Winehouse portrait, Amy. Films distributed by A24 ended up getting nominated for seven Academy Awards that year, including Best Picture (Room), Actress (Brie Larson), Documentary (Amy), and Original Screenplay (Ex Machina). But its present success and continued survival are dependent on a massive deal that seems to directly contradict everything thats made the company so special. The only monsters we ever see in "It Comes at Night" are the ones that live under one roof. They came on strong in the late 90s, really. And with the opening weekend, with the numbers that we did, it became very clear that, yes, this is a viable strategy, to keep this very small, gay, art-house hood-ass filmlike, yeah, were just gonna keep it in theaters. The latest is Hereditary, the debut film of Ari Aster that premiered at Sundance and is quickly earning a reputation as one of the scariest movies ever. And then its like on the biggest stage, I didnt thank anybody! Set in 1630s New England, a family is banished from their village and starts to unravel when their baby vanishes. There is no Tinder for Room! Heading into production nearly a decade after the premiere of Jenkins only other feature (the excellent Medicine for Melancholy), the film has been waiting a long time for a company with the confidence required to finance it. They just seem like theyre the first company thats really abandoned a lot of the old models. And then we drank a huge amount of red wine. Which is vanishingly rare in the film industry. Sacco: I used to think seeing people faint was what happened in movies. Drinking champagne at nine in the morning. For a medium-size film to succeed without a marketing blitz twice the size of its production budget, its not enough for it to be goodit has to have a hook. Saulnier expertly contains conflict, depth and gore within small confines. Fenkel: Well, of course Selena Gomez in a bikini worked. Hollywood is run by accountants at this point. So it was strange, if you were a moviegoer in 2013, to see the A24 logo pop up again and again before movies as varied and weird as Harmony Korines Spring Breakers and Sofia Coppolas The Bling Ring, James Ponsoldts The Spectacular Now and Roman Coppolas A Glimpse Inside the Mind of Charles Swan III. So that was like their heyday. There was this weird time. He later left A24 on March 2018 to focus on future opportunities. A24 is an American independent entertainment company founded on August 20, 2012, by Daniel Katz, David Fenkel, and John Hodges and based in New York City. And so with [The Rover], they took that into account, and instead of blowing loads of money, [they did] more targeted marketing and also really sophisticated online campaigns and stuff. Fenkel: So hes booking, what, fifteen hundred screens? John has been a trusted partner who helped conceive A24 and for that we will always be grateful, noted A24. And it was the hair and makeup people. I think when we started [2016], it was another, like, what Id consider a building year. Over the past six years I have been fortunate to work with a diverse group of talented storytellers across film and TV and look forward to continuing those collaborations in my future endeavors.. They kept shutting us down. The company said he will exit to focus on "future opportunities," but did not clarify beyond that statement.. Nicolette Aizenberg (distribution executive, A24): It is very cyclical. Really? The deal excludes films that are already part of the Apple partnership. Sacco: And people on planet Earth, you know, they go see movies that they need to want to see or hear about. And suddenly its all over, and you think, Of all people, I knew the most about my film, so why was I was on the periphery of its release? But working closely with A24 throughout Rooms pre-release has altered his philosophy on film marketing: I used to think that the publicity process was both morally questionable and smoke and mirrors, that it was one of those invented jobs. When I arrived at A24s office, in an anonymous building so close to the western lip of lower Manhattan that it can practically taste New Jersey, my fears that the company might be growing too fast werent exactly assuaged by learning that within weeks it was moving to an enormous office closer to midtown. Photos courtesy A24, by Alberto E. Rodriguez/Getty Images, and Janette Pellegrini/WireImage/Getty Images. All three had grown up admiring the rich world of 90s independent cinema, and they noticed a void where those movies had once been. Eddie Guy. Well handle it! And if it works, its them; if it doesnt work, its all your fault anyway. The optimistic way to view this situation is that A24 is getting much better at buying good movies for its DirecTV deal, rather than filler like Barely Lethal. Take its efforts on Spring Breakers, for example. And it just kept getting better and better and better. There are exceptions to this rule, such as Miramax, the company that upended indie cinema in the 90s, backing then unknown filmmakers like Steven Soderbergh and Quentin Tarantino. A24 Founding Partner John Hodges to Exit Daniel Katz and David Fenkel will continue to oversee the NYC-based indie Thom Geier | March 26, 2018 @ 10:08 AM A24 founding partner John Hodges. Trey Edward Schultz's moody, atmospheric thriller plays on our country's present division and how mistrust in others can come back to harm us. Among critics and cinephiles I know, the A24 label is starting to mean something in the way that a 4AD record meant something in 1988, or a Grove Press book meant something in 1955. But we said, Lets invest in it. Theres a difference. (He won the Los Angeles Film Critics Association award for Best Supporting Actor). [6] The name "A24" was inspired by the Italian A24 motorway Katz was driving on when he decided to found the company; coincidentally, the motorway is also renowned in Italian film history as the setting of many small Abruzzan towns and rural landscapes employed in the films of neorealist and surrealist masters. Theyre just on it. And the interns are running around trying to find a glassblower. That broke the film out., For Room director Lenny Abrahamson, working with A24 on his films campaign has been a dramatic change. The tech titan is reportedly in the midst of dropping $1 billion on original content, but has yet to make a major film market move. Thats completely nuts. Franco: I remember the South by Southwest festival, the screeningit was like a rock concert. They had heart to them.Harmony Korine, Sacco: I wouldnt say I got it. [7], Guggenheim Partners provided the seed money for A24 The company was started to share "movies from a distinctive point of view". Over the past six years I have been fortunate to work with a diverse group of talented storytellers across film and TV and look forward to continuing those collaborations in my future endeavors.. Fenkel: In LA, every meeting is about the hot air. I think my sisters still only seen one A24 movie: Spring Breakers. When historians of the future try to pinpoint the precise moment that the film industry crawled out of its deathbed and back onto its feet, theres a good chance theyll land somewhere in March 2013, when a fledgling distribution company called A24 Films transformed a Harmony Korine movie starring a cornrowed James Franco into a genuine cultural event. I Was Like, Fuck Yeah!Barry Jenkins. Suddenly, in order to be financially viable, a project has to cost less than $2 million or more than $200 million. We literally didnt know what to do. Thats someone else. Asif Kapadia (director, Amy): I suppose most filmmakers have had bad experiences in the past where you do all the hard work, and then these guys in slick suits come along and theyre like, We know what were doing now! This story appears in the summer issue of GQ Style. Ad Choices. Robert Pattinson (actor, The Rover, Good Time): Its crazy that there is an article about a distribution company. Katz: And we were all like, You know what? I was proud of the film but I thought it was weird and boring. And [my producer] kept saying it, and I kept thinking, Okay, at some point Ill figure out what hes talking about. The world opened itself up. And it satisfied something they werent getting.
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