The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Male idol groups are usually like 95%+ women. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. These trends are unsurprising for several reasons. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. Below are the age demographics fan report for third generation K-Pop idol girl groups. All Rights Reserved. Following them, there are 35% of the respondents believe K-pop is time-consuming. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. They have no real life knowledge so they just believe and go hard for anything. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Register in seconds and access exclusive features. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . JavaScript is disabled. account, CJ, says that there is a team of seven people who run the BTS on Billboard! According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Korean Foundation for International Cultural Exchange. (February 14, 2022). In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! You can only download this statistic as a Premium user. However, the popularity of the kpop genre is that as been spreading across the nation. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Screaming Fangirl. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Without any further ado, please enjoy this article. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Learn more about how Statista can support your business. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. account. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. From new album releases to concert coverage and beyond, we've got you covered. You can also find the Tableau Public visualization dashboard I've created to support this article. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. 75 1 With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Please create an employee account to be able to mark statistics as favorites. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. In Korea, Kpop (both male and female groups) are largely made up of female fans. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Other East Asian countries have a somewhat misleading representation within this data. can someone list what groups on the list? Discover the latest in K-pop music, news, and culture at KPOPSource.com. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. You may opt-out by. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. 19, 2017, in Los Angeles. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. allkpop is a registered trademark of 6Theory Media, LLC. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. In, Korean Foundation for International Cultural Exchange. However, EXO was shown to have the highest percentage of males (9.3%). Figure 7: How long have you been a K-pop fan? Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Would love your thoughts, please comment. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. 2. In the K-Pop industry, merch is as important as the music itself. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. K-Pop itself has been crafted with the goal of accessibility in mind. Happy reading! Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. statistic alerts) please log in with your personal account. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Original question: "How popular is K-pop in your country at the moment? That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Here for the Music. There are of course male fans, but male fans virtually avoid male idol groups. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. i can't read korean ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Lalu, benarkah fans Kpop terbesar ada di Indonesia? Welcome back! You need a Statista Account for unlimited access. First was the young, diverse, and digitally native Generation Z coming of age. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. The K-Pop wave has been well documented in the United States. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Tentu, hal ini belum bisa dikonfirmasi. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. However, Africa is completely ignored in the discussion. How old are K-pop fans? Then you can access your favorite statistics via the star in the header. If you are an admin, please authenticate by logging in again. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. 28 Feb 2023 06:29:24 Hope it can give you helpful insights or interesting facts about K-pop. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. K-Pop's wide appeal across Asia is due to several factors. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Following the US, there are 31 respondents from Europe and 28 from Canada. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). February 25, 2020. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Halaman Selanjutnya. This is unsurprising given its large multi-cultural population. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Here, Im using Python as the programming language. to incorporate the statistic into your presentation at any time. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Spanish tracks and collaborated with local artists. As a Premium user you get access to background information and details about the release of this statistic. You'll see that there is a near-linear relationship between followers and mentions. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." We at Brandwatch love data, K-pop, and we definitely love BTS. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. You need at least a Starter Account to use this feature. In, Korean Foundation for International Cultural Exchange. Considering the fact that young women make up a significant demographic in K-pop . But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. 10.14.20. A paid subscription is required for full access. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Chart. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Please do not hesitate to contact me. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. There are 240 respondents in this survey with 140 of them come from the US. In the past week, they sawover 24million, more than 14,000 times what's expected. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. . When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Contrarily for males, the money that they spend is around $50 to $100. This is consistent across both Instagram Followers and YouTube Views. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Change Consent | Kpopmap 2022. (Fans voted by tweeting the hashtag #BTSBBMAs. Success! "Popularity of South Korean pop music (K-pop) in the United States in 2019." As for the occupation, most of them are students followed by nurses or caregivers. Vivid Seats. K-pop acts take up the three top spots on Billboard's Social 50 Chart. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures.
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