Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. This role is integral in the launch of programs for all assigned colleges. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. About the Opportunity. Marketing Management. May be repeated once. Reviews some of our societys main problems and a critical view of marketing and business in todays world. (4 Hours). (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. (4 Hours). Interdisciplinary Research in Marketing Science. Principles of Organizational Communication. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. (3 Hours). According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." May be repeated without limit. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Persuasion and Rhetoric. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. MKTG4993. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Family relationships are some of the most important and influential relationships in which people are involved. (4 Hours). Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Northeastern University (Boston, Mass.).. Marketing and Communications (3 Hours). Argumentation Theory. College Leadership | Northeastern University College of Professional 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Also examines contemporary issues in marketing that can affect organizational success. Taught in London. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Offers students an opportunity to learn how to implement such approaches in practice. COMM2725. Communication and Quality of Life. (4 Hours). (4 Hours). (4 Hours). Provides an overview of the role of marketing in business and society. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. COMM1101. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Sound Production for Digital Media. 617.373.3386. MS in Corporate & Organizational Communication | Northeastern University Emergency Information General questions . Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. (4 Hours). Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. (3 Hours). Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. MKTG6295. COMM2200. MKTG6216. What do you think? Northeastern University - Profile, Rankings and Data | US News Best COMM3530. COMM3445. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. COMM3304 and WMNS3304 are cross-listed. Rhetoric and Propaganda. COMM6320. (4 Hours). Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. The PDF will include all information unique to this page. Engages the question and practice of what it means to develop and maintain a successful online community. (4 Hours). At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Communications Specialist Job in Boston, MA at Northeastern University Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Dean's Distinguished Lecture Series. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH.
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